Most of the Library's journal articles can be found using Summon. For advanced searching capabilities, these journal databases contain abstracts of journal articles (and often conference proceedings, books and theses) in business and related fields. They often, but do not always, link to the full text of these items. For more information on using electronic journal databases, see our library guide to journals.
Browse many of the library's marketing journals on BrowZine's virtual shelves. Easily discover, read and monitor the key journals in your field online or via the app.
Search Summon to see details of all our print and electronic books. You can read ebooks off-campus by logging in to Summon - for more information see our guide to using ebooks.
Most of the library's print books on marketing and general business topics can be found on floor 3 of the Library.
Print books have a floor number and shelfmark which helps you to locate them on the library shelves. They are located with other books on the same topic. Here are some useful shelfmarks for browsing floor 3 of the library:
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Advertising 659.1 Brand management 658.827 Consumer behaviour & market research 658.83 Digital/social media marketing 658.872 |
International marketing 658.84 Marketing research (academic) 658.80072 Marketing theory & principles 658.8 Public relations 659.2 |
You can search for ebooks using Summon. If an ebook is available you will see a link to the eBook full text online as well as an orange online icon.
You can also use the filters on the left hand menu to refine your search to items available online.
Ebooks are available through Summon to all students and staff at the University of Huddersfield. You will be required to log in using your University username and password.
You can access ebooks off-campus. Search Summon and you will be prompted to log in using your University username and password to access an ebook.
Please email library@hud.ac.uk to report the problem. It maybe that the amount of credits for the ebook has run out and is awaiting renewal or that there is a problem with an ebook platform.
Phrasemarks ("") find only results where those words are together in that exact order e.g. “supply chain management”.
An asterisk (*) will search for any group of letters e.g.market* will find market, markets, marketers, marketing, marketisation, etc.
A question mark (?) will search for any letter in its place e.g. organi?ation will find organization and organisation.
