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Subject guides

Marketing: Home

Introduction

Welcome to the Subject Guide for Marketing. 

Here you will find links to useful resources for your studies and help with how to use them.

Financial Times - FT.com

Access to the FT.com is restricted to Business School students. It is available via Brightspace - log in and look for the FT icon at the bottom of the homepage. You will then be taken to a page where you need to sign up (for free) using your University email address. There is also an FT app which is free to download for Apple iOS and Android. 

For more information see the attached step-by-step guide:

Quick Links

Overview of key resources

Below are some specialist resources for marketing studies. Find out more about what they can be used for, and how to use them, in the relevant tabs on this guide.

Journal databases

 

Market research, company & financial databases

 

News sources

 

Marketing skills

Box of Broadcasts

Box of Broadcasts (also known as BoB) is an archive of free-to-air TV and radio programmes available to you through the University of Huddersfield Library subscription.  You can choose to watch previously recorded programmes, request future programmes and save lists of programmes for your learning, teaching or research.

Click on the tabs above for a series of instructional videos to take you through the basics of using Box of Broadcasts.

Click on this link to go direct to BoB. You can also access it from the A-Z list of electronic resources, and find BoB under the letter B.

You will be prompted to log in with your University login and password. The first time you access BoB, it will ask you to register your university email address (undergraduates and postgraduate taught students = u1234567@unimail.hud.ac.uk). You will need to confirm your address by checking your email and clicking on the link provided.

 

Here's a useful video from Learning on Demand who run Box of Broadcasts.

 

This short video shows you how to request TV and radio programmes to be recorded.

Box of Broadcasts provides extensive help, including videos, from their website.

If you have any further questions, contact your Subject Librarian at the Help Centre on Floor 4 of the Library, phone 01484 47200 or email library@hud.ac.uk and we will be happy to help.

Photo of an old radio set

Subject Guide

Laura Broadbent's picture
Laura Broadbent
Contact:
library@hud.ac.uk

Subjects I support:
Marketing, HRM, Transport, Logistics, Supply Chain, Operations, Analytics, Travel & Tourism, Hospitality, Events, BA Business Management/Administration, BA International Business, BSc Business.
Website
Subjects:Business

Study Skills from Marketing Mentor

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